Sans Superellipse Hiloz 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Autovia' by Santi Rey and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, industrial, retro, bold, playful, compact impact, signage clarity, retro modernity, graphic solidity, blocky, condensed, compact, rounded, superelliptic.
A compact, heavy sans with a condensed footprint and tightly packed counters. Forms are built from rounded-rectangle geometry, giving bowls and curves a squarish, superelliptic feel rather than true circles. Strokes stay broadly even, terminals are blunt, and the overall silhouette reads as solid and poster-like. The lowercase shows a large presence with short extenders, while the numerals and caps maintain a consistent, sturdy rhythm suited to impactful display settings.
Best suited for headlines and short blocks of text where density and impact matter—posters, product packaging, storefront or wayfinding signage, and bold branding lockups. It can also work for punchy subheads or labels where a compact, sturdy sans is needed to maximize presence in limited space.
The font conveys a confident, no-nonsense energy with a slightly playful edge coming from its rounded-square curves. Its dense color and compact spacing feel assertive and utilitarian, but not cold—more like retro signage and packaging that aims to be friendly while staying strong.
The design appears intended to deliver maximum visual weight in a compact width, using rounded-rectangle construction to keep shapes friendly while staying highly structured. It emphasizes strong word shapes, consistent dark texture, and clear, graphic forms for attention-grabbing display typography.
Round letters such as O/Q and the bowls of b/p/d/q lean toward squarish rounding, reinforcing a geometric, engineered personality. The overall texture is dark and consistent, prioritizing bold recognition over delicate detail, and the condensed proportions help long words fit into tight horizontal spaces without losing impact.