Sans Normal Ogbu 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Arkit' by CAST, 'Rawson' by Latinotype, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, bold, straightforward, impact, clarity, approachability, modernity, rounded, geometric, compact, sturdy, clean.
A heavy, rounded sans with broad, even strokes and a clean geometric foundation. Curves are full and smooth, with circular counters and softly rounded joins that keep the texture solid and continuous. Terminals are mostly blunt and squared-off, while internal shapes stay open enough for clarity at large sizes. The overall rhythm is compact and punchy, producing a dense, high-impact silhouette in both caps and lowercase.
This style is well-suited to headlines and display typography where strong presence and quick recognition are needed, such as posters, branding marks, packaging, and storefront or wayfinding signage. It can also work for short UI labels and callouts when a compact, assertive tone is desired.
The font reads as confident and approachable, combining a modern, no-nonsense presence with friendly rounded forms. Its boldness gives it a promotional, attention-getting tone without feeling sharp or aggressive.
The design appears intended to deliver maximum impact with minimal fuss: a bold, geometric sans that stays friendly through rounded curves and consistent stroke weight. It prioritizes clear shapes and a tight, energetic texture for prominent, attention-driven applications.
The uppercase set feels blocky and stable, while the lowercase shows simple, single-storey forms that reinforce a contemporary, geometric voice. Numerals match the same sturdy construction, with rounded figures that maintain strong visual weight across the set.