Sans Normal Pomur 5 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, kids branding, friendly, playful, retro, chunky, approachable, impact, approachability, playfulness, retro flavor, rounded, soft, heavyweight, compact, quirky.
A dense, rounded sans with heavy strokes and soft corners throughout. Curves are built from broad, nearly circular bowls and rounded terminals, while diagonals and joins stay blunt and sturdy rather than sharp. Counters are relatively small for the weight, giving the letters a compact, ink-rich texture; apertures are partially closed in several forms, emphasizing a solid silhouette. Uppercase shapes read simple and geometric, while the lowercase introduces more idiosyncratic details (single-storey a and g, a short-armed r) that add character without breaking consistency.
Best suited to short, high-impact copy such as headlines, posters, brand marks, and packaging where a bold, friendly presence is needed. It also fits playful branding and editorial callouts, especially where rounded, approachable geometry helps soften the tone.
The overall tone is bold and buoyant, with a friendly, slightly retro voice. Its rounded construction and compact counters make it feel welcoming and informal, leaning toward playful display rather than neutral text setting.
The design appears intended to deliver maximum visual weight with a soft, approachable feel, combining geometric roundness with sturdy construction for strong display performance. Subtle quirks in the lowercase add personality while keeping the overall system coherent and easy to recognize.
The numerals match the same stout, rounded construction and feel poster-like, with simplified shapes that prioritize impact over fine detail. Spacing appears generous enough to keep the heavy forms from clumping, and the rhythm stays even across mixed-case words in the sample text.