Sans Superellipse Hulab 1 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Chrymez Font' by Maulana Creative, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Beni' by Nois (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, industrial, sporty, retro, compact, impact, space saving, modern utility, display emphasis, blocky, condensed, chunky, rounded corners, squared rounds.
A compact, heavy sans with rounded-rectangle construction and softly squared curves. Strokes stay consistently thick with minimal modulation, producing dense, poster-like silhouettes and tight interior counters. Terminals are blunt and vertical, and curves in letters like C, O, and S read as superelliptical rather than purely circular. The lowercase is sturdy and high-set, with simplified bowls and short extenders, while figures are similarly blocky and uniform in color.
Best suited to headlines, posters, and bold callouts where maximum impact is needed in a narrow footprint. It also fits packaging, sports or event branding, and attention-grabbing signage, especially when set in short lines or large sizes.
The overall tone is loud and no-nonsense, with a forceful, compressed presence that feels energetic and utilitarian. Its chunky geometry and softened corners add a friendly edge to an otherwise tough, industrial voice, giving it a mildly retro, signage-forward character.
The design appears intended to deliver high-impact display typography with compact width and a softened, rounded-rectangle geometry. It prioritizes strong color, clear silhouettes, and a sturdy, contemporary-industrial feel for branding and promotional settings.
At text sizes the tight counters and dense weight can reduce openness, so it visually favors short bursts of copy. The consistent vertical stress and squared rounding create a strong rhythm, especially in all-caps settings where the font reads like solid stamped forms.