Sans Normal Vukos 7 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Malberg' by Eko Bimantara and 'Koruption' and 'Matryo' by Typogama (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, casual, modern, impact, approachability, simplicity, clarity, compactness, rounded, soft terminals, compact, sturdy, clean.
A compact sans with generous rounding and softened corners throughout. Strokes are thick and even, with minimal modulation, producing sturdy, high-impact letterforms. Counters are relatively tight and apertures tend toward closed, while curves are drawn with smooth, simplified geometry that keeps the texture consistent. The lowercase is broad and readable with prominent dots and straightforward, single-storey forms where expected, and the numerals match the same rounded, uniform construction for a cohesive rhythm.
Best suited for headlines, branding, packaging, and signage where a strong, friendly presence is needed. It can also work for short UI labels or callouts when you want compact, high-contrast-from-background shapes, but it’s most effective in display and short-form settings.
The overall tone is friendly and approachable, with a slightly playful, informal warmth created by the rounded terminals and compact proportions. It feels contemporary and practical rather than austere, projecting a personable voice suitable for everyday messaging.
The design appears intended to deliver a bold, compact sans voice with softened, rounded detailing for approachability. It prioritizes immediate impact and simple, consistent shapes that remain clear and cohesive across letters and numerals.
In text, the dense stroke weight and compact spacing create a dark, confident typographic color that holds together well at display sizes. The rounded joins and softened corners help prevent the heavy forms from feeling harsh, keeping the look smooth and inviting.