Sans Superellipse Ipvu 5 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Churchward 69' by BluHead Studio (names referenced only for comparison).
Keywords: sports branding, posters, headlines, team apparel, packaging, sporty, aggressive, dynamic, industrial, retro, impact, speed, strength, attention, slanted, chunky, rounded, compressed counters, angled terminals.
A heavy, right-leaning sans with compact, squared-oval (superellipse-like) construction and large internal counters for its weight. Strokes are thick and fairly even, with corners softened into rounded rectangles and occasional sharp, angled joins that emphasize speed. The lowercase is tall and sturdy, with short-to-moderate ascenders and descenders and tight apertures in letters like a, e, and s. Overall spacing is set up for impact, producing dense, headline-ready word shapes with a consistent, forward-driving rhythm.
Well suited to sports identities, event posters, action-oriented advertising, and bold packaging where quick recognition matters. It also fits teamwear, motorsport-style graphics, and short, punchy statements in display settings; use with care for small text due to the dense weight and tighter openings.
The tone is fast, assertive, and performance-oriented, with a distinctly sporty, trackside feel. Its slant and blocky massing convey motion and urgency, while the rounded corners keep it friendly enough for mainstream branding rather than purely militant or techno.
The font appears designed to deliver maximum impact with a sense of speed and strength, combining rounded-rectangular forms with an energetic slant for high-visibility display typography.
The design reads best at larger sizes where the tight apertures and heavy joins don’t fill in. Round letters such as o and 0 appear more rectangular and engineered than geometric, reinforcing a machined, aerodynamic voice.