Sans Normal Itgov 8 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, contemporary, rounded, soft, bulky, geometric, smooth.
A heavy, rounded sans with broad proportions and smooth, simplified geometry. Strokes are consistently thick with gently flattened curves and large, open counters, giving the letters a sturdy, high-impact silhouette. Terminals are clean and mostly straight-cut, while bowls and rounds lean toward circular/elliptical construction with subtle squaring that keeps shapes compact and bold. The lowercase shows a single-storey a and g, a short-shouldered r, and a broad, stable rhythm that stays legible at large sizes.
Best suited for display applications where bold presence matters: headlines, posters, brand marks, packaging, and short UI or in-product labels. It can also work for social graphics and promotional copy where a friendly, modern tone is desired, especially at medium-to-large sizes.
The overall tone is warm and upbeat, with a friendly softness that reads as contemporary and accessible. Its chunky forms and generous curves create an assertive, cheerful voice suited to attention-grabbing messaging without feeling aggressive.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining geometric roundness with simplified, sturdy letterforms for clear recognition in display typography.
The numerals follow the same rounded, heavyweight logic, with an especially robust 8 and a compact, curved 2 and 3 that emphasize softness over sharp corners. In the text sample, spacing feels comfortable at display sizes, and the font maintains a consistent color across mixed-case settings.