Sans Normal Lobeh 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CF Asty' by Fonts.GR and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, energetic, contemporary, friendly, emphasis, impact, motion, attention, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded geometry and largely uniform stroke thickness. Curves are broad and full, counters are relatively tight, and terminals are clean and unadorned, giving the forms a dense, high-impact silhouette. The italic slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm; diagonals and joins stay sturdy and blocky rather than sharp or calligraphic. Numerals and capitals read as compact and robust, with a slightly squared-off feel in some curves due to the weight and tight internal spaces.
Best suited to headlines, large typographic statements, and branding where a strong, forward-leaning voice is needed. It works well for sports, events, retail promotions, packaging callouts, and digital hero text, where the dense letterforms and consistent slant help create immediate impact.
The overall tone is bold and driven, with a fast, sporty energy created by the consistent slant and compact mass. It feels modern and promotional—confident and attention-seeking—while the rounded shapes keep it approachable rather than aggressive.
The design appears intended as a high-impact italic display sans: a compact, rounded construction paired with a strong forward slant to signal motion, urgency, and emphasis. It prioritizes bold presence and graphic consistency for promotional and brand-forward typography.
At smaller sizes the tight counters and thick joins can begin to close up, so it visually favors display settings where its weight and slant can work as a graphic feature. The design maintains a cohesive, poster-like texture in paragraphs, emphasizing momentum and emphasis over delicacy.