Sans Superellipse Rulub 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, refined, stylish, dramatic, modernist, display impact, editorial tone, geometric control, brand presence, modern refinement, tall proportions, vertical stress, closed apertures, tight curves, ink-trap like joins.
This typeface uses tall, condensed-feeling proportions with pronounced vertical emphasis and a distinctly high-contrast stroke model. Many curves resolve into rounded-rectangle/superellipse-like forms, producing smooth, tight bowls and squared-off rounding at corners. Terminals are mostly blunt and clean, with occasional hairline connections and sharp interior joins that create a crisp, cut-in look (notably in letters like S, a, and g). Counters are relatively narrow, apertures tend toward closed, and the overall texture reads dark and rhythmic in text, with strong thick stems punctuated by fine horizontals and thin connecting strokes.
It performs best in display roles where its contrast and sculpted superellipse curves can be appreciated—magazine headlines, fashion or culture editorial design, posters, and brand wordmarks. It can also work for short subheads and pull quotes, but its dense texture and narrow counters suggest giving it adequate size and spacing for longer passages.
The overall tone is sophisticated and editorial, balancing modern geometric control with a fashion-like sense of drama from the extreme contrast. It feels poised and curated rather than casual, projecting a sleek, premium character that can swing from elegant to slightly futuristic depending on spacing and size.
The design intention appears to be a modern, high-contrast display sans that blends geometric, rounded-rectangle construction with editorial sharpness. It aims to deliver a strong vertical rhythm and premium presence, offering distinctive letterforms that remain cohesive across uppercase, lowercase, and figures.
Uppercase forms show a consistent vertical architecture with minimal ornament, while the lowercase introduces more idiosyncratic shaping—especially in the double-storey a, the looped g, and the tall, narrow f—adding personality without breaking the system. Numerals follow the same contrast logic, with clear, sturdy verticals and finer internal strokes that keep figures crisp in display settings.