Sans Normal Ohmud 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'MTT Roma' by MTT Type Firm, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, impact, legibility, approachability, modernity, geometric, rounded, blunt terminals, soft corners, large counters.
A heavy, geometric sans with rounded bowls and large, open counters that keep forms clear at size. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt, giving the letters a sturdy, compact feel. Curves are smooth and circular, while joins and diagonals are clean and simplified; the overall rhythm is even and tightly controlled. Lowercase shapes read as sturdy and slightly squat, with simple one-storey-style silhouettes and generous interior space.
Best suited to display roles such as headlines, posters, branding, packaging, and signage where a solid, friendly voice is needed. It can also work for short UI labels or callouts when strong emphasis and clear shapes are more important than a light, text-oriented color.
The font conveys a friendly, contemporary confidence—approachable rather than formal. Its soft geometry and chunky presence feel upbeat and energetic, lending a slightly playful tone without becoming decorative.
The design appears intended to deliver a modern geometric look with maximum impact and approachability. By combining heavy strokes, rounded constructions, and open counters, it aims for bold visibility while maintaining a warm, accessible tone.
In the sample text, the strong weight and broad curves create high visual impact in headlines, while the simplified construction keeps letterforms recognizable in dense settings. Circular characters (like O/0) are especially prominent, and the overall texture stays smooth and uniform across lines.