Sans Normal Numoh 12 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co.; 'JHC Mirko' by Jehoo Creative; 'Manifestor' by Stawix; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, confident, sporty, impact, clarity, approachability, modernity, geometric, rounded, blocky, clean, high-impact.
A heavy, geometric sans with broad proportions and large counters that keep forms open despite the dense weight. Curves are built from near-circular bowls and smooth arcs, paired with flat terminals and sturdy, rectangular joins. The lowercase shows a tall x-height and simple construction, with compact ascenders/descenders and a single-storey “a” and “g” that reinforce a contemporary, utilitarian feel. Numerals are wide and stable, with clear interior space and minimal modulation, giving the face strong presence at both display and short-text sizes.
Well suited to headlines, posters, and large-scale messaging where bold silhouettes and clean geometry are priorities. It also fits branding and packaging that need a modern, friendly impact, and works effectively for signage and wayfinding where quick recognition matters.
The overall tone is assertive and upbeat, with a friendly, approachable roundness rather than an aggressive or technical edge. Its strong silhouettes and ample internal space read as confident and energetic, lending a contemporary, performance-oriented character.
The font appears designed to deliver maximum impact with a simple, geometric voice: wide shapes, open counters, and rounded forms that stay legible while feeling contemporary and approachable. It prioritizes punchy presence and clear letterforms for attention-driven typography.
The design emphasizes consistency of stroke mass and curvature across letters, creating a steady rhythm in text. Wide capitals and generous apertures help maintain clarity, while the weight and proportions naturally favor headline settings over long-form reading.