Sans Normal Itrog 13 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Muller Next' by Fontfabric, 'Leon' by Hafontia, 'Radiate Sans' by Studio Sun, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, legibility, approachability, modernity, rounded, soft corners, geometric, compact counters, headline.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are clean and softly finished rather than sharp. Bowls and counters are compact relative to the overall width, giving the letters a dense, high-impact color on the page. Lowercase forms are sturdy and simplified, with short ascenders/descenders and a large, open overall silhouette that remains clear at display sizes.
Best suited to large-scale typography such as headlines, posters, brand marks, packaging, and attention-grabbing signage where strong presence and quick legibility matter. It can also work for short UI labels or calls-to-action when a friendly, emphatic tone is desired.
The font projects a bold, friendly confidence—modern and approachable rather than formal. Its rounded construction and dense weight feel energetic and promotional, suited to messaging that wants to be seen quickly and read effortlessly.
The design appears intended to deliver maximum visual impact with a warm, contemporary feel, combining geometric roundness with sturdy, simplified letterforms for reliable readability in display settings.
Round letters (like O/C/G) appear strongly circular, while diagonals (V/W/X/Y) are thick and stable, keeping a consistent rhythm across the set. Numerals are similarly robust, with simplified shapes that prioritize clarity over fine detail.