Sans Superellipse Usme 1 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Gltp Starion' by Glowtype, 'Boxley' by Shinntype, and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techy, punchy, sporty, confident, industrial, impact, clarity, modernity, squared, rounded, chunky, compact, geometric.
A dense, heavy sans with rounded-rectangle construction and a noticeably squared-off curve language. Counters tend toward boxy superellipse shapes (especially in O, o, 0, and 8), while joins and terminals stay clean and unmodulated for a solid, blocklike texture. The lowercase has a large presence with simple, single-storey forms (notably a and g) and short, sturdy extenders; punctuation and dots read as firm squares/rounded squares rather than circles. Overall spacing is generous enough to keep the dark color from clogging, producing a steady, high-impact rhythm in both all-caps and mixed-case settings.
Best suited to headlines, posters, and brand marks where a strong, contemporary voice is needed. It also fits product packaging and signage systems that benefit from a sturdy, geometric presence. In longer text, it will read more as a statement style than a neutral workhorse due to its dense color and squared-round personality.
The tone is assertive and contemporary, with a streamlined, engineered feel. Its squared rounds and compact counters suggest modern hardware, sports branding, and UI signage rather than classic editorial typography. The overall impression is bold, direct, and pragmatic.
The design appears intended to deliver maximum impact with a modern, rounded-rect geometry that stays friendly without becoming playful. Its consistent stroke behavior and simplified forms aim for clarity at display sizes and strong recognition in logo-like applications.
Round letters lean more rectangular than circular, giving the font a distinctive "soft-square" silhouette. Numerals follow the same construction with strong horizontals and stable, sign-like forms, helping them hold up in headlines and short readouts.