Sans Normal Osmis 22 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans' and 'Bluteau Hebrew Sans' by DSType, 'Campuni' by Identity Letters, 'Aestetico' by Latinotype, 'Mato Sans' by Picador, 'Modet' by Plau, and 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, playful, impact, clarity, modernity, approachability, bold branding, geometric, blocky, rounded, sturdy, clean.
A heavy, geometric sans with broad proportions and compact counters that create dense, high-impact word shapes. Curves are smooth and circular (notably in O/C/G and numerals), while terminals are cleanly cut with minimal modulation. Joins and shoulders are simplified and sturdy, and the lowercase shows single-storey forms with a straightforward, contemporary construction. Overall spacing reads generous enough for large sizes, with consistent rhythm and a solid, poster-ready silhouette.
Best suited to headlines, short blocks of copy, and large-scale applications where mass and presence are desirable, such as posters, brand marks, packaging, and signage. It can work for brief emphasis in UI or editorial contexts, but its dense counters and weight suggest using it sparingly for longer reading.
The tone is bold and direct, with a friendly, contemporary warmth coming from the round forms and simplified details. It feels energetic and attention-seeking without becoming decorative, making it suitable for messaging that aims to be clear, upbeat, and assertive.
Designed to deliver maximum impact with a clean, geometric voice, balancing rounded friendliness with sturdy, simplified construction. The overall intention appears to prioritize strong silhouettes, quick recognition, and contemporary clarity in display typography.
The design leans on strong verticals and broad bowls, producing a prominent texture in paragraphs and a compact internal whitespace. Numerals are hefty and highly legible at display sizes, with rounded shapes dominating the set and squared cuts keeping the forms crisp.