Sans Normal Mymum 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' and 'Qubo' by Hoftype and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, bold, friendly, modern, punchy, playful, impact, approachability, display clarity, brand voice, rounded, soft-cornered, chunky, compact counters, high impact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are thick and consistent, with softly blunted terminals and generous, simplified shapes that read cleanly at large sizes. Counters are compact but open enough to keep letters recognizable, and the overall rhythm is steady, with minimal detailing and a sturdy, poster-like silhouette. Numerals follow the same robust construction, with rounded bowls and strong, stable forms.
Best suited for headlines and short text where impact matters—posters, signage, bold branding, packaging, and logo wordmarks. In dense paragraphs it can feel visually heavy, but it excels in display settings where its rounded, high-mass forms can create a confident, friendly presence.
The tone is upbeat and approachable, combining a friendly softness with assertive weight. It feels contemporary and energetic, leaning toward a fun, attention-grabbing voice rather than a formal or technical one.
The design appears intended as a contemporary display sans that prioritizes immediate legibility and strong visual presence. Its rounded construction and simplified details suggest a focus on approachability and versatility for bold, modern messaging.
Round letters like O/C/G show smooth, even curvature, while diagonals (V/W/X/Y) are thick and emphatic, contributing to a strong, graphic texture. The lowercase is straightforward and readable, with a single-storey a and compact, bold joins that maintain a cohesive, simplified look in text settings.