Sans Normal Madih 14 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Cairoli Now' by Italiantype, 'Neue Helvetica' by Linotype, 'Gigranche' by Ridtype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, assertive, modern, punchy, impact, speed, emphasis, display, attention, oblique, heavy, expanded, rounded, geometric.
A heavy, right-leaning sans with expanded proportions and rounded, geometric bowls. Strokes are thick and generally uniform, with soft corner transitions and clean, open apertures that keep counters readable despite the weight. The lowercase shows a tall x-height with sturdy, compact joins; terminals are mostly blunt, and several forms take on a slightly wedge-cut feel in diagonals and curves. Numerals are wide and bold with smooth curves and simple construction, matching the letterforms’ broad rhythm.
This font is well suited to short, high-impact applications such as headlines, posters, athletic or motorsport-themed graphics, and bold branding moments where speed and emphasis are desired. It can also work for large-size packaging callouts and promotional copy where strong presence matters more than extended text comfort.
The overall tone is fast, loud, and confident, like a performance-oriented display face built to project momentum. Its broad stance and oblique slant give it a dynamic, forward-driving feel that reads as contemporary and promotional.
The design appears intended to deliver maximum visual impact with a wide footprint and a consistent oblique thrust, pairing geometric roundness with muscular stroke weight. It prioritizes immediacy and energy, aiming for clear recognition at a glance in display contexts.
Spacing appears generous for the weight, helping the dense strokes avoid clogging in text. The italic angle is consistent across caps, lowercase, and figures, creating a cohesive slanted texture suitable for emphatic settings.