Sans Normal Lunav 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Prachason Neue' by Jipatype, and 'Caldstone' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, confident, energetic, retro, impact, motion, brand presence, display clarity, slanted, rounded, punchy, compact counters, soft corners.
A heavy, right-slanted sans with broad proportions and smoothly rounded forms. Strokes are thick and consistent, with slightly softened joins that keep the shapes from feeling harsh. Counters are relatively tight in letters like B, P, R, a, and e, creating dense, poster-friendly silhouettes, while curves in C, G, O, Q, and 0 stay clean and circular. Terminals tend to be blunt or gently angled, and the overall rhythm is forward-leaning and dynamic, with a subtle mix of straight-sided geometry and rounded bowls.
Best suited to display settings where impact matters—headlines, posters, branding marks, and packaging. It can work for short bursts of text such as labels, callouts, or UI banners, but its dense counters and heavy color are most effective when used large with generous spacing.
The tone is bold and fast, reading as assertive and athletic with a distinctly retro flavor. The strong slant and chunky shapes give it a sense of motion and confidence, making it feel at home in energetic, attention-grabbing contexts.
The design appears intended to deliver maximum visual weight with a forward-leaning, high-energy stance while keeping letterforms simple and rounded for clarity. It prioritizes bold readability and a cohesive, branded feel over delicate detail.
Uppercase forms are sturdy and compact, while the lowercase shows more personality through rounded bowls and heavier joins. Numerals follow the same robust construction, with clear, simplified silhouettes designed to hold up at large sizes.