Sans Normal Luloj 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Concor Family' by Adita Fonts, 'Canava Grotesk' by Arodora Type, 'Cabira' by Hurufatfont, 'Closer' by Mint Type, 'Kinetika' by Monotype, 'Campton' by René Bieder, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, punchy, impact, speed, attention, modernity, oblique, blocky, geometric, rounded, compact.
A heavy, oblique sans with broad proportions and a compact, sturdy build. Curves are full and rounded (notably in O/C/S), while joins and terminals are cut with clean, slightly angled planes that reinforce forward motion. Stroke behavior is largely uniform, producing strong, dark silhouettes; counters stay open but can become tight in dense shapes like B, a, and e. Overall spacing reads generous for such a heavy style, helping individual letters hold up in short, emphatic settings.
Best suited to bold headlines, posters, and logo-driven branding where strong presence and motion are desirable. It also fits sports and lifestyle graphics, packaging callouts, and attention-grabbing UI labels where short strings need maximum impact.
The tone is energetic and forceful, with a confident, athletic slant that suggests speed and impact. Its chunky forms and smooth geometry keep it contemporary and approachable, while the oblique angle adds urgency and momentum.
The design appears intended to deliver high-impact, forward-leaning typography with clean geometric structure, balancing rounded forms with sharp, angled cuts for a fast, modern feel.
Round characters (O, o, 0) appear near-circular with thick rings, and diagonals (V, W, Y, 7) land with crisp, flattened ends. The lowercase shows single-storey a and g, and the figures are similarly weighty, creating a consistent texture across mixed-case and numeric lines.