Sans Normal Boniz 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, friendly, contemporary, approachable, clean, informal, versatility, readability, approachability, modern utility, humanist, open apertures, rounded terminals, soft curves, lively rhythm.
A clean sans with gently rounded terminals and slightly tapered strokes that soften the overall color on the page. Curves are built from smooth, near-circular forms, while verticals stay steady and upright. Counters are open and generous, and the lowercase shows a humanist touch in letters like a, e, g, and y, with subtle modulation that adds warmth without reading as high-contrast. Proportions feel balanced with a straightforward cap set and a lowercase that remains clear at text sizes.
Well-suited to interface copy, product and brand systems, and general-purpose editorial typography where a warm sans voice is desired. The open counters and stable upright stance also make it a good option for short signage messages and packaging text that needs quick legibility.
The font reads friendly and modern, with an easygoing, conversational tone. Its softened endings and open shapes give it an approachable personality that feels less clinical than purely geometric sans designs.
The design appears intended as a versatile, everyday sans that balances modern simplicity with a human, inviting tone. It aims to stay neutral enough for broad use while adding character through softened terminals and open, rounded construction.
Distinct, readable numerals and clear differentiation between similar shapes (for example 0 vs. O and 1 vs. I) support practical use. Overall spacing appears even, and the rhythm remains consistent across mixed-case settings and longer lines of text.