Sans Normal Morin 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Pepi/Rudi' by Suitcase Type Foundry, 'TT Norms Pro' by TypeType, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, chunky, high impact, approachable, display led, brand friendly, rounded, soft corners, compact counters, geometric, heavy.
A dense, heavy sans with broadly rounded construction and blunt terminals. Curves are smooth and circular, while joins and corners are subtly softened rather than sharp, giving the shapes a molded, “cut-out” feel. Counters are compact and often close in, especially in letters like a, e, g, and s, contributing to strong color on the page. The lowercase has a large presence with a high x-height, and overall spacing feels tight but consistent, producing a solid, poster-like rhythm in text.
Best suited for headlines, short phrases, and display settings where strong presence is needed, such as posters, packaging, event graphics, and storefront or wayfinding signage. It can also work for bold logo wordmarks and social graphics, while long-form small text may feel dark due to the tight counters.
The tone is bold and approachable, with a playful, slightly retro mass and softness that keeps it from feeling industrial. It reads as energetic and attention-grabbing, suited to cheerful or informal branding where impact is more important than delicacy.
The design appears aimed at delivering maximum visual impact with friendly, rounded geometry—combining a strong silhouette with softened details to stay approachable. Its proportions and dense rhythm suggest it was drawn primarily for display use where readability comes from clear, simple forms rather than fine detail.
Distinctive details include a single-storey lowercase a and g, a sturdy, footed lowercase t, and numerals with round, closed forms (notably 8 and 0) that reinforce the bubbly, geometric impression. The heavy weight and compact apertures make it most comfortable at larger sizes, where interior shapes remain clear.