Serif Contrasted Uljo 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, dramatic, fashion, classic, drama, elegance, impact, refinement, vertical stress, hairline serifs, sharp terminals, crisp joins, compact counters.
A high-contrast display serif with strong vertical stems and extremely fine hairline serifs and cross-strokes. The forms show clear vertical stress, with wedge-like, knife-thin terminals that feel crisp rather than rounded, and a generally upright, formal stance. Uppercase letters read as broad and commanding, while the lowercase keeps a moderate x-height with tight apertures and compact internal spaces that intensify the dense, inky rhythm in text. Figures follow the same contrast pattern, with thin entry strokes and heavier main strokes that emphasize an elegant, engraved look.
Best suited to headlines, mastheads, and large-scale editorial typography where the extreme contrast can be appreciated. It can also serve luxury-oriented branding, beauty and fashion campaigns, and packaging that benefits from a refined but high-impact serif presence.
The overall tone is assertive and polished, mixing classic editorial refinement with a theatrical sense of contrast. It suggests luxury and high fashion—confident, sharp, and attention-seeking—while still feeling rooted in traditional serif letterforms.
The design appears intended to deliver maximum elegance and drama through exaggerated contrast and precision hairlines, offering a contemporary editorial voice with classic high-fashion cues. Its proportions and crisp detailing prioritize impact and sophistication in display settings.
At larger sizes the hairlines and serifs create a sparkling texture against the heavy verticals, producing a lively black-and-white pattern. In dense settings the bold stems can close counters and tighten readability, reinforcing its role as a headline-forward face rather than a quiet text workhorse.