Sans Normal Velim 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE and '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective (names referenced only for comparison).
Keywords: ui labels, body text, editorial, presentations, branding, modern, friendly, casual, clean, approachable, clarity, approachability, contemporary tone, subtle motion, oblique, rounded, humanist, open apertures, soft terminals.
A clean oblique sans with softly rounded stroke endings and smooth, even curves. Letterforms lean consistently to the right with a steady rhythm and generous internal space, giving counters a clear, open feel. Curves are circular and calm, while straight strokes stay simple and unembellished; joins and shoulders read smooth rather than sharp. Numerals follow the same rounded, slightly informal construction for a cohesive texture in mixed text.
Works well for UI labels, product copy, and general-purpose reading where a clean sans is needed but a more personable tone is desired. The consistent slant and open forms also suit editorial pull quotes, presentations, and modern branding systems that benefit from a subtle sense of movement.
The overall tone is modern and friendly, with an easygoing slant that feels conversational rather than formal. Its rounded details and open shapes make it feel approachable and lightweight in mood, suitable for contemporary, everyday communication.
Likely designed as a straightforward oblique companion for a clean sans, prioritizing clarity and even color while adding a mild, friendly dynamism. The rounded terminals and open apertures suggest an intent to stay legible and contemporary without feeling rigid.
The oblique angle is present across caps, lowercase, and figures, creating a continuous forward motion. Round characters (like O, C, e) appear especially smooth and open, contributing to legibility and a gentle, non-technical personality.