Sans Normal Logen 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Panton' by Fontfabric, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'DINosaur Sharp' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, punchy, friendly, energetic, confident, impact, approachability, momentum, clarity, modernity, rounded, oblique, compact, soft corners, heavy strokes.
A heavy, oblique sans with rounded construction and broad, low-contrast strokes. Letterforms are built from simple geometric shapes with softened corners, producing compact counters and a dense, even color on the line. Terminals are clean and blunt rather than tapered, and curves (C, G, O, S) stay smooth and continuous. The overall rhythm is tight and steady, with small apertures and sturdy joins that keep the texture bold and cohesive in display sizes.
Best used for short, prominent text such as headlines, posters, branding lockups, packaging callouts, and social media graphics where strong emphasis is needed. It can also work for signage or wayfinding at larger sizes thanks to its sturdy shapes and clear silhouettes.
The slanted stance and thick, rounded forms give it a lively, sporty voice that feels modern and approachable rather than formal. It reads as upbeat and assertive, suited to attention-grabbing messages where warmth and impact need to coexist.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometry, combining a forward-leaning stance with simplified, robust letterforms for bold display typography.
Figures are chunky and highly legible at large sizes, matching the letters in weight and roundness. The oblique angle is consistent across uppercase, lowercase, and numerals, reinforcing a forward-moving, action-oriented feel.