Sans Normal Madih 6 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, dynamic, punchy, emphasis, momentum, headline impact, athletic tone, modern branding, oblique, rounded, soft corners, compact counters, high impact.
A heavy, oblique sans with wide proportions and a compact, forceful rhythm. Strokes are largely uniform with minimal contrast, and terminals tend to end in blunt, slightly softened cuts rather than sharp points. Curves are full and rounded (notably in C/O/S), while diagonals in letters like A, K, V, W, X, and Z reinforce the forward-leaning momentum. Counters are relatively tight for the weight, giving the overall texture a dense, headline-driven color; numerals match the same sturdy, rounded construction and slanted stance.
Best suited to short, prominent settings where impact matters—headlines, poster typography, large-format signage, and branding that benefits from motion and intensity. It can also work for punchy packaging callouts and promotional graphics, especially when set with ample tracking or generous line spacing to keep the dense texture from feeling cramped.
The overall tone is energetic and confident, with a sporty, action-oriented feel. Its pronounced slant and broad footprint suggest speed and emphasis, reading as bold and contemporary rather than restrained or formal.
The design appears aimed at delivering maximum visual impact with a fast, forward-leaning voice. It prioritizes bold presence and broad readability at display sizes, combining rounded geometry with strong oblique structure for an energetic, contemporary impression.
The oblique angle is consistent across uppercase, lowercase, and numerals, helping lines of text maintain a unified forward drive. In the sample text, the dense weight and broad letters produce strong presence, while the rounded forms keep it from feeling harsh or overly technical.