Slab Square Guno 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'Bluteau Slab' by DSType, 'Orgon Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'DIN Next Slab' by Monotype, 'Posterizer KG' by Posterizer KG, and 'Lev Serif' by TypeFaith Fonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, bold, sturdy, industrial, friendly, retro, impact, visibility, durability, retro print, blocky, chunky, bracketless, square-cut, compact.
A heavy, block-driven slab serif with square-cut terminals and thick, even strokes. The serifs are substantial and largely unbracketed, creating a strong horizontal footing and a compact, poster-like silhouette. Curves are broad and simplified, with generous interior counters that keep forms readable despite the mass. The overall rhythm is steady and vertical, with a slightly condensed, tightly packed feel in many letters and a consistent, geometric treatment of joins and endings.
Best suited to headlines and display settings where weight and presence are an asset, such as posters, signage, and bold editorial titling. The clear slabs and stable shapes also work well for packaging and brand marks that need a robust, classic voice. Short blocks of text can be effective when you want strong typographic color, though the density may feel heavy for long-form reading at smaller sizes.
The font projects a confident, workmanlike tone that feels both utilitarian and approachable. Its chunky slabs and simplified shapes evoke vintage signage and print ephemera, lending a retro, blue-collar energy without becoming ornamental. The overall impression is assertive and attention-grabbing, suited to messages meant to feel solid and dependable.
The design appears intended to deliver maximum impact through simple, sturdy construction: thick strokes, emphatic slab serifs, and streamlined curves for clarity. It balances a vintage slab-serif flavor with a pragmatic, no-nonsense structure aimed at high visibility and confident branding.
In text, the strong serifs and dense letterforms create a dark, impactful color on the page, especially at larger sizes. Round characters remain visibly circular but are kept in check by the squared terminals, which helps maintain a cohesive, sturdy texture across mixed-case and numerals.