Sans Normal Itbor 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, bold, modern, friendly, punchy, headline impact, high legibility, strong branding, poster emphasis, signage clarity, blocky, rounded, chunky, open counters, broad proportions.
A heavy, expanded sans with large counters, rounded bowls, and broadly squared terminals that read cleanly at display sizes. The construction leans geometric with smooth circular and elliptical forms, while subtle shaping and open apertures keep letters from feeling overly rigid. Numerals are sturdy and clear, and overall spacing supports a solid, billboard-like rhythm.
Best suited for headlines, posters, packaging, editorial titles, and branding where strong emphasis is needed. It should also work well for signage and large-scale wayfinding thanks to its open counters and straightforward shapes; for long-form body text, it will be most comfortable at larger sizes where its weight and width have room to breathe.
This typeface feels confident and high-impact, with a blunt, no-nonsense voice. Its broad, friendly curves keep the tone approachable rather than aggressive, suggesting a contemporary, energetic personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with simple, robust forms and generous internal space. Its wide stance and smooth curves prioritize immediate readability and a strong graphic footprint in short bursts of text.
Distinctive cues include the single-storey “a” and “g,” a compact, utilitarian “t,” and a simple, sturdy numeral set, all reinforcing a pragmatic, contemporary display character.