Sans Superellipse Rubam 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, dashboards, branding, clean, modern, neutral, technical, friendly, legibility, modernization, approachability, clarity, systematic, rounded, soft-cornered, geometric, monoline, open apertures.
This typeface is a geometric sans with a soft, superelliptical construction: round forms read as rounded rectangles rather than perfect circles, and corners are gently eased throughout. Strokes are largely monoline with clear, consistent terminals, producing an even typographic color. Proportions are orderly and legible, with generous counters and open apertures in letters like c, e, and s. The uppercase set is crisp and structured, while the lowercase stays simple and utilitarian; figures are similarly straightforward, with rounded bowls and clean verticals that align well in text.
Well suited to interface typography, product and SaaS branding, and information-forward layouts where clarity and consistency matter. The even stroke behavior and open counters support comfortable reading in short to medium text, while the tidy geometry scales cleanly for headings, labels, and wayfinding-style applications.
The overall tone is contemporary and composed, balancing a technical clarity with a mild friendliness from the softened geometry. It feels neutral and dependable rather than expressive, making it easy to pair with louder visual elements without competing for attention.
The design appears intended to deliver a highly legible, modern sans with softened geometry—combining the precision of a constructed grotesk with rounded, superelliptical forms to reduce harshness and improve approachability in everyday digital and print contexts.
Distinctive superellipse shaping shows up most clearly in O/0 and in the bowls of B, P, and 8, giving the face a subtle “rounded-rectangle” rhythm. The diagonals (V, W, X, y) stay sharp and stable against the otherwise softened curves, which helps maintain crispness at display sizes and in UI-like settings.