Sans Superellipse Edmah 2 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Masifa Rounded' by Hurufatfont and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, modern, sporty, clean, energetic, friendly, compact emphasis, modern clarity, dynamic tone, friendly geometry, rounded, condensed, oblique, monoline, smooth.
A condensed oblique sans with softly rounded, superellipse-like curves and largely monoline strokes. Terminals are smoothly finished and corners are consistently softened, giving counters a rounded-rectangle feel in letters like O, D, and P. The slant is steady across uppercase, lowercase, and figures, with compact spacing and a rhythmic, forward-leaning texture. The lowercase shows a straightforward, contemporary construction with a double-storey g and simple, open apertures, while numerals are similarly rounded and compact for a cohesive, utilitarian set.
Well-suited to branding systems that want a modern, active tone, as well as packaging and poster work where a compact, slanted sans can add momentum. The condensed width helps in tight spaces such as signage, labels, and UI-style callouts, while the rounded forms keep longer lines from feeling overly rigid.
The overall tone is contemporary and kinetic, suggesting speed and efficiency without feeling aggressive. Rounded geometry keeps the voice approachable and slightly playful, balancing technical clarity with a friendly softness. The italic angle adds motion, making it feel suited to active, modern branding.
The design appears intended to deliver a streamlined, forward-moving italic voice with rounded, superellipse-based forms for consistency and friendliness. It aims for a compact footprint and clear, contemporary shapes that hold together in both display settings and short text runs.
Roundness is handled consistently across the set, creating a uniform family resemblance between letters and numerals. The condensed proportions and smooth joins produce a tight, even color in text, while the oblique stance adds emphasis that reads as purposeful rather than decorative.