Sans Normal Igruf 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts; 'Plasto' by Eko Bimantara; 'Helony' by RantauType; 'Artford' by Synthview; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, soft, approachability, legibility, versatility, contemporary tone, rounded, open apertures, uniform strokes, generous spacing, geometric.
A rounded sans with uniform stroke weight and smooth, fully curved terminals. Proportions are generously wide with open counters and broad bowls, producing an airy texture and clear letter separation. Curves are clean and circular-leaning (notably in O, C, G, and numerals), while straight strokes remain steady and vertical, keeping the overall rhythm calm and consistent. The lowercase shows a single-storey a and g, a simple, short-shouldered r, and a high, rounded-join m/n construction that reinforces the soft, contemporary feel.
It works well for interface labels, product branding, and short-to-medium headlines where a soft, contemporary voice is desired. The open forms and rounded construction also suit packaging and signage that benefits from quick recognition at a range of sizes.
The tone is friendly and modern, with a gentle, non-technical warmth created by rounded endings and open shapes. It reads as approachable and informal without becoming playful or quirky, making it feel suitable for consumer-facing and brand-forward contexts.
The likely intention is a versatile, contemporary sans that emphasizes friendliness and legibility through rounded terminals, open counters, and stable geometric curves. Its consistent stroke behavior suggests it is meant to perform reliably across both display lines and everyday text settings while maintaining a warm, approachable character.
The design favors clarity through large apertures and counters, especially in forms like e, s, and c. Numerals are rounded and steady, matching the letterforms closely; the overall texture in paragraph settings looks even and unbroken, with minimal visual sharpness.