Sans Normal Loman 6 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Glober' by Fontfabric, 'Impara' by Hoftype, 'Diaria Sans Pro' by Mint Type, 'Gosent' by NamelaType, 'Janone' by Outras Fontes, 'Caffie Lofie' by Timelesstype Studio, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, confident, modern, punchy, impact, emphasis, speed, branding, display, oblique, geometric, compact, smooth, forceful.
A very heavy, right-slanted sans with compact, rounded construction and clean terminals. Strokes are broadly uniform with gently modulated joins, giving counters a sturdy, slightly condensed feel while keeping curves smooth and continuous. The italic angle is pronounced and consistent across caps, lowercase, and numerals, creating strong forward motion. Uppercase forms read blocky and stable, while the lowercase shows single-storey shapes and simplified, geometric bowls that maintain clarity at display sizes.
Best suited for short, high-impact copy such as headlines, poster typography, promotional banners, sports or athletic identity systems, and bold packaging callouts. It can work for large-size subheads or UI accents where emphasis is needed, but the dense weight and tight counters make it less comfortable for long-form text.
The overall tone is assertive and fast, with a contemporary, performance-driven feel. Its dense color and aggressive slant project urgency and impact, making the voice feel sporty and promotional rather than quiet or editorial.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and a strong oblique stance. It prioritizes immediacy, legibility at large sizes, and a cohesive, modern rhythm across letters and figures for energetic display typography.
Wide, dark strokes and tight internal counters produce a solid typographic “wall,” so spacing and line breaks matter to avoid overcrowding in longer settings. Numerals match the same bold, slanted rhythm and feel built for attention-grabbing figures and scores.