Sans Superellipse Upfy 8 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'QB One' by BoxTube Labs and 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, techno, futuristic, industrial, sporty, assertive, impact, modernize, futurism, clarity, squared, rounded, modular, geometric, compact.
A heavy, geometric sans built from rounded-rectangle and superellipse-like curves. Strokes are monolinear with crisp, squared terminals and generously radiused corners, producing smooth, blocky silhouettes. Counters tend to be rectangular and open, with wide bowls and flattened curves that keep forms sturdy and highly uniform. The lowercase is compact with a notably tall x-height and short ascenders/descenders, and the overall rhythm feels engineered and modular rather than calligraphic.
This font works best for bold headlines, brand marks, and short marketing statements where its chunky superelliptical construction can carry the visual identity. It suits technology, automotive, sports, gaming, and product packaging applications, and it also performs well for signage-style titles where quick recognition and strong impact are priorities.
The overall tone is modern and utilitarian, with a distinctly techno feel. Its broad, softened geometry reads confident and mechanical, suggesting speed, hardware, and contemporary industrial design. The rounded corners add approachability without losing a strong, assertive presence.
The design appears intended to merge strict geometric construction with softened corners, creating a contemporary display sans that feels both engineered and friendly. Its consistent modular shapes and large, stable forms suggest a focus on high-impact branding and screen-forward typography.
The face maintains consistent corner treatment across letters and numerals, which helps it feel cohesive in display settings. The wide set and large internal spaces keep shapes clear at larger sizes, while the squared construction gives it a strong, logo-friendly signature.