Sans Normal Arloy 5 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, airy, versatility, clarity, modernity, approachability, open apertures, rounded terminals, generous spacing, geometric leaning, smooth curves.
A clean sans with softly rounded curves and a calm, even rhythm. Strokes remain uniform with low modulation, and many forms lean toward circular and elliptical construction (notably in O/Q and the round bowls). Counters are open and spacious, with relatively generous default spacing that contributes to an airy texture in text. Terminals are mostly straightforward and gently rounded, giving the shapes a polished, contemporary finish without sharp or calligraphic stress.
Well suited to interface and product typography where clarity and a restrained personality are important. Its open forms and smooth curves also work comfortably for editorial settings, presentations, and general-purpose branding systems, especially when a clean, contemporary sans is needed for headings and short-to-medium text.
The overall tone is modern and approachable, with a neutral voice that avoids feeling either overly technical or overly expressive. Its smooth curvature and open shapes read as friendly and clear, making it suitable for everyday communication where an unobtrusive typographic presence is desired.
The design appears intended as a versatile, contemporary sans built around rounded geometric structure and consistent stroke weight. It prioritizes clear, open letterforms and steady spacing to maintain readability while keeping a friendly, modern character.
The numerals share the same rounded, even-stroke logic as the letters, producing consistent color when mixed into text. In the sample paragraph, the line texture stays steady and legible at larger sizes, with distinctive, easily distinguishable silhouettes across uppercase, lowercase, and figures.