Slab Contrasted Piju 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'Open Serif' by Matteson Typographics, and 'Egyptian Slate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, confident, retro, rugged, friendly, impact, readability, heritage, print feel, bracketed, blocky, sturdy, ink-trap feel, soft corners.
A heavy, bracketed slab serif with broad proportions and a compact, steady rhythm. Strokes are robust with modest contrast, and the slabs read as thick, squared terminals with gentle bracketing that softens the joins. Counters are fairly open for the weight, giving the letters a clear silhouette, while the overall finish feels slightly rounded and workmanlike rather than razor-sharp. Numerals are chunky and highly legible, matching the strong, poster-ready texture of the alphabet.
Best suited for headlines, titles, and display settings where strong presence and clear letterforms are needed. It works well for packaging and branding that wants a traditional, dependable voice, and for editorial pull quotes or section headers where a bold, print-like texture is desirable.
The tone is confident and assertive with a distinctly retro, print-forward feel. Its weight and sturdy slabs suggest dependability and practicality, while the rounded, bracketed shaping keeps it approachable. Overall it evokes classic editorial and packaging typography with a touch of rugged Americana.
Likely designed as a robust slab serif for impactful display typography that remains readable and friendly. The wide proportions and bracketed slabs aim to deliver a strong, classic voice with a smooth, printed feel for contemporary branding and editorial use.
In text, the font creates a dark, even typographic color that holds up well at large sizes and in short blocks. The wide set and strong horizontal serifs emphasize stability and presence, making the letterforms feel planted and substantial.