Sans Normal Lagid 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype and 'Neue Plak' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, modern, playful, impact, motion, emphasis, display, clarity, rounded, geometric, slanted, compact, sturdy.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and closed forms (O, 8) feel nearly circular, while straight strokes are clean and blunt-ended, keeping edges crisp without sharp calligraphic modulation. Proportions read slightly compact with a steady rhythm, and counters are moderately open for the weight, supporting bold, high-impact setting in short phrases and headlines.
This font performs best where bold presence and quick recognition matter: headlines, posters, signage-style graphics, and brand marks. It also suits packaging and promotional layouts that benefit from a fast, athletic tone, especially when set in short to medium-length lines.
The overall tone is forceful and upbeat, with a forward-leaning stance that suggests speed and momentum. Its rounded geometry keeps it friendly rather than aggressive, giving it a modern, sporty confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean sans structure, combining geometric roundness with a pronounced slant to create motion and emphasis. It prioritizes strong silhouettes and consistent rhythm for display typography that stays legible while feeling dynamic.
The slant is consistent across uppercase, lowercase, and numerals, helping mixed-case lines feel cohesive. Numerals are robust and rounded, matching the letterforms closely so tables or callouts keep a unified voice.