Sans Normal Loguv 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry and 'Asket' by Glen Jan (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, apparel, athletic, bold, punchy, dynamic, confident, impact, motion, strength, attention, oblique, compact, rounded, chunky, blocky.
A heavy, oblique sans with broad, rounded outer contours and dense, filled-in counters. The strokes are low-contrast and uniformly thick, with softly curved joins and terminals that read as clean, cut-off ends rather than tapered finishes. Proportions lean compact and sturdy, with slightly condensed-looking capitals and tightly built bowls (notably in B, P, R, and 8). Overall spacing and rhythm feel solid and impact-driven, prioritizing mass and silhouette clarity over fine detail.
Best suited to large-scale settings where impact is the goal: sports and fitness identities, event posters, promotional headlines, bold packaging, and apparel graphics. It can also work for short UI labels or navigation in high-contrast contexts, but it’s most effective when used sparingly and at display sizes to avoid an overly dark text block.
The tone is energetic and assertive, with an unmistakably sporty, poster-like presence. Its slanted stance adds motion and urgency, while the heavy forms communicate strength and confidence. The overall feel is contemporary and attention-grabbing rather than refined or understated.
The design appears aimed at delivering maximum visual punch with a forward-leaning, energetic stance. Its geometry and thick, rounded construction suggest an intent to create a modern display sans that stays legible through strong silhouettes and consistent, no-nonsense shapes.
Round letters (O, C, G, Q) are strongly geometric and sturdy, and the numerals match the same dense, athletic construction for consistent texture in mixed text. The oblique angle is pronounced enough to read as dynamic in headlines, and the dark color can quickly dominate a layout if set too tightly or too small.