Sans Normal Itriw 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Midnight Sans' by Colophon Foundry, 'Miura' by DSType, 'Organetto' by Latinotype, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, contemporary, friendly, industrial, impact, clarity, modernity, approachability, attention, rounded, blocky, compact, monoline, high impact.
A heavy, rounded sans with broad proportions and a solid, monoline feel. Strokes maintain consistent thickness with softened corners and generous curves in bowls and counters, producing sturdy, compact letterforms that stay readable at large sizes. The uppercase is wide and stable with simple geometric construction, while the lowercase uses single‑storey forms (notably a and g) and short extenders for a dense, punchy rhythm. Numerals match the weight and width, with rounded shapes and flattened terminals that keep the set visually uniform.
Best suited to headlines, short statements, and display settings where strong presence is needed—such as posters, signage, packaging, and bold brand wordmarks. It also works well for interface or wayfinding labels when used at larger sizes where the dense counters remain clear.
The overall tone is bold and confident with a friendly edge—more energetic than formal. Its rounded geometry and thick strokes suggest modern, practical messaging with a slightly sporty, poster-like attitude.
Likely designed to deliver maximum impact with a straightforward, geometric voice: thick strokes, rounded construction, and wide forms optimized for attention-grabbing display typography while keeping a clean, contemporary sans character.
Counters tend to be relatively tight for the weight, which increases density and impact. Round letters (O, Q, G) read as slightly squarish-oval due to the broad proportions, and diagonals (V, W, X, Y) feel sturdy rather than sharp.