Sans Normal Saban 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, approachable, playful, clean, legibility, warmth, approachability, versatility, personality, rounded, soft, monoline, open counters, humanist.
A rounded, monoline sans with softly tapered terminals and gently irregular, hand-drawn-like geometry. Curves are prominent and smooth, with open counters and slightly asymmetric details that keep the texture lively without becoming messy. Uppercase letters feel simple and spacious, while lowercase forms show more personality in the bowls and shoulders. Numerals are clear and straightforward, matching the same soft stroke endings and open shapes.
Works well for interface copy, educational materials, and general-purpose editorial text where a friendly tone is desired. Its rounded shapes and open counters also suit branding, packaging, and poster headlines that need a clean look with a bit of personality.
The overall tone is warm and approachable, balancing clarity with an informal, lightly quirky character. It reads as friendly and conversational rather than strict or technical, making it feel inviting in longer phrases as well as short labels.
Designed to provide an everyday sans that stays highly legible while adding warmth through rounded construction and subtly informal detailing. The goal appears to be a versatile text-and-display companion that feels modern, human, and approachable.
Rhythm is relaxed, with subtle variations in character widths and stroke joins that create a natural, easygoing color on the line. The design avoids sharp corners, relying on rounded joins and softened edges to maintain a gentle, modern feel.