Sans Normal Kidas 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Branden' by Craft Supply Co, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, modern, assertive, dynamic, clean, impact, momentum, clarity, contemporary tone, geometric, oblique, monolinear, smooth, compact.
A heavy, oblique sans with smooth, mostly geometric construction and minimal stroke modulation. Letterforms are broad and stable with rounded bowls (O, C) and crisp terminals, creating a clean, contemporary rhythm. The oblique angle is consistent across capitals, lowercase, and figures, and the overall drawing favors simple curves and straight strokes with generous counters for a bold cut.
This font performs best in headlines, posters, and branding where a strong, italicized presence is desirable. It also fits sports and lifestyle graphics, promotional campaigns, packaging callouts, and UI moments that need emphasis—such as hero banners, buttons, or section headers.
The overall tone is energetic and forward-leaning, projecting momentum and confidence without becoming decorative. Its solid color and smooth curves feel contemporary and sporty, suited to designs that need to read as direct and purposeful.
The design appears intended to deliver a bold, modern sans voice with an integrated oblique stance, prioritizing impact and clarity over ornament. Its geometric simplicity and consistent slant suggest a focus on fast, confident communication in contemporary visual systems.
Figures are sturdy and highly legible at display sizes, with a uniform slant that keeps mixed-case settings cohesive. The lowercase maintains open apertures and clear differentiation between similar shapes, supporting quick scanning in short text blocks.