Sans Normal Lumev 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Modeska' by Eko Bimantara; 'Recht' by Mint Type; 'Carnero' by Monotype; and 'Creo', 'Geliat', and 'Neufreit' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, energetic, sporty, assertive, friendly, modern, impact, motion, display, approachability, branding, rounded, oblique, compact, punchy, soft corners.
A heavy, oblique sans with broad proportions and a strongly compacted internal space. Letterforms are built from stout, low-contrast strokes with rounded curves and softly blunted terminals, producing a smooth, unified texture. Counters are relatively small and joins are sturdy, giving the design a dense, impactful silhouette while maintaining clear, simple construction in both uppercase and lowercase.
Best suited to headlines and short-to-medium display copy where impact and momentum are desired, such as posters, sports and lifestyle branding, packaging callouts, and social/digital ads. The dense, rounded forms favor larger sizes and high-contrast applications where its compact counters remain clear.
The overall tone is energetic and confident, with a forward-leaning stance that reads as active and sporty. Rounded shaping keeps the voice approachable rather than harsh, balancing power with a friendly, contemporary feel.
The design appears intended to deliver maximum emphasis with a sense of motion, using an oblique stance and rounded geometry to create a bold, contemporary display voice that feels both strong and approachable.
The sample text shows strong page presence at display sizes, with a consistent slant and tight internal shapes that create a bold, poster-ready rhythm. Numerals match the letters in weight and softness, reinforcing a cohesive, punchy appearance across mixed content.