Sans Normal Obged 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Glober' by Fontfabric, 'Calton' by LetterMaker, 'Nusara' by Locomotype, and 'Quercus Whiteline' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, quirky, retro, impact, approachability, playfulness, retro flavor, chunky, rounded, soft corners, irregular rhythm, compact.
A heavy, chunky sans with rounded contours and soft, slightly uneven stroke behavior that gives the alphabet a subtly wavy, hand-cut feel. Counters are generally open and circular, while terminals tend to finish bluntly with gentle curvature rather than sharp corners. Proportions are compact and sturdy, with bold bowls and short-ish extenders that keep silhouettes dense and graphic. Spacing and letterfit read lively rather than mechanical, contributing to an intentionally irregular rhythm in both uppercase and lowercase.
This font is well suited to bold headlines, posters, packaging, and brand marks where a friendly, high-impact presence is desired. It can also work for signage and short promotional copy, especially when you want an informal tone and strong silhouette contrast against a clean background.
The overall tone is cheerful and approachable, with a bouncy, informal character that feels more expressive than strictly utilitarian. Its exaggerated weight and rounded shapes create a friendly, poster-like voice that suggests fun, warmth, and a touch of retro charm.
The design appears intended to deliver maximum visual impact with an approachable, playful voice, combining rounded geometry with a deliberately imperfect, hand-shaped rhythm. It prioritizes recognizability and personality in display settings over strict neutrality or technical precision.
In text, the strong shapes hold together as a dark, even color, while the slight wobble in stems and curves adds personality at display sizes. The numerals match the same bulbous, robust construction, keeping the set cohesive for headlines and short calls to action.