Sans Normal Lulah 16 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' by Eko Bimantara, 'Muller Next' by Fontfabric, 'Telder HT Pro' by Huerta Tipográfica, 'Riveta' by JCFonts, 'Aalto Sans' by Los Andes, 'Acto' by Monotype, 'NeueType' by NicolassFonts, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, friendly, retro, impact, momentum, headline emphasis, brand presence, rounded, slanted, bulky, compact, soft corners.
A heavy, right-slanted sans with compact counters and broad, rounded outer shapes. The strokes read as uniform and stout, with softened corners and subtly sheared terminals that reinforce the forward motion. Curves are generously inflated (notably in round letters and numerals), while diagonals and joins stay blocky and stable, giving the face a dense, poster-ready color. Overall spacing appears tight-to-moderate, producing a chunky rhythm that holds together well at display sizes.
Best suited for headlines, short slogans, branding marks, and promotional graphics where strong presence and momentum are desired. It can work well on packaging and apparel-style applications, especially where a sporty or retro-forward voice fits. For longer text, the dense weight and tight counters are likely to be more effective in larger sizes and with generous leading.
The overall tone is energetic and assertive, with a sporty, action-oriented feel driven by the pronounced slant and thick forms. Rounded construction keeps it approachable rather than aggressive, suggesting a friendly confidence suited to bold, upbeat messaging. The look also nods to classic athletic and retro sign aesthetics without becoming ornamental.
The design appears intended to deliver maximum impact with a sense of forward movement, combining thick, rounded forms with an athletic slant. It prioritizes bold silhouette recognition and a cohesive display texture for attention-grabbing typography.
Round glyphs maintain a consistent, inflated silhouette, while counters stay relatively small, emphasizing weight and impact. The numerals follow the same stout, rounded logic, helping headlines and callouts feel cohesive across letters and figures.