Sans Normal Argos 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mensa' and 'Polaris' by AVP, 'Equip' and 'Qubo' by Hoftype, and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, neutral, modern, friendly, versatility, readability, neutrality, modernity, rounded, geometric, open apertures, high legibility, even rhythm.
A clean sans with rounded, geometric construction and smooth curves paired with straight terminals. Stroke thickness stays consistent across forms, producing an even color and steady rhythm in text. Uppercase shapes feel simple and balanced, while lowercase forms are straightforward with a single-storey a and g and generous counters that keep interiors open. Spacing reads comfortable and regular, supporting clear word shapes and stable line texture.
It suits interface and product typography where clarity and consistency are important, and it holds up well for general-purpose reading in short to medium passages. The clean shapes also make it a practical choice for signage, presentations, and brand systems that want a modern but understated sans.
The overall tone is contemporary and unobtrusive, with a friendly clarity that feels approachable rather than technical. Its restrained geometry and lack of stylistic quirks give it a neutral voice that can blend into many visual systems without calling attention to itself.
The design appears intended as a versatile workhorse sans: geometric enough to feel modern, but softened by rounded forms and open counters to maintain readability and a welcoming tone across a wide range of sizes.
Round letters like C, O, and Q are smooth and near-circular, and the numerals follow the same calm, functional approach with clear silhouettes. The sample text shows consistent alignment and a tidy, even flow at paragraph scale, indicating a design aimed at dependable readability.