Sans Normal Oslem 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'EF Franklin Gothic' by Elsner+Flake; 'Franklin Gothic SB', 'Franklin Gothic SG', and 'Franklin Gothic SH' by Scangraphic Digital Type Collection; 'Plymouth Serial' by SoftMaker; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, impactful, straightforward, modern, visibility, clarity, bold branding, modern utility, geometric, blocky, compact, solid, clean.
This typeface is a heavy, geometric sans with large, simple counters and a sturdy, even stroke weight throughout. Curves are broadly rounded and built from near-circular forms (notably in O, C, and G), while joins and terminals stay clean and abrupt, giving the letters a compact, block-like presence. Uppercase shapes feel wide and stable with minimal modulation, and lowercase forms are similarly robust, with a single-storey “a” and “g” and a tall, straight “t” capped by a short crossbar. Numerals are bold and highly legible, with round forms in 0/8/9 and a simple, upright construction in 1/4/7.
Best suited for bold headlines, posters, brand marks, and retail or wayfinding contexts where strong contrast against the background and quick recognition are priorities. It also works well for short, high-impact copy in packaging and promotional graphics.
The overall tone is assertive and pragmatic, prioritizing clarity and punch over delicacy. Its dense silhouettes and simplified geometry convey a contemporary, no-nonsense voice that reads as strong and dependable.
The design appears intended to deliver maximum visual authority with minimal formal complexity: a geometric, heavyweight sans that stays clean and readable while projecting strength in display-oriented applications.
The heavy weight and open apertures help characters remain distinguishable at display sizes, while the compact internal spaces suggest care is needed at very small sizes or in reversed-out settings. The ampersand follows the same simplified, weighty logic as the rest of the set, matching the font’s blunt, utilitarian rhythm.