Sans Normal Osban 21 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'News Gothic EF' by Elsner+Flake, 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, 'Franklin Gothic' and 'News Gothic' by URW Type Foundry, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, impactful, straightforward, attention grabbing, bold branding, clear signage, modern utility, display emphasis, geometric, rounded, blocky, solid, clean.
This typeface is built from heavy, even strokes with rounded curves and crisp terminals, creating a compact, sturdy silhouette. Counters are relatively small and apertures tend to be more closed, giving letters a dense, poster-ready color. Curved forms like C, G, O, and S feel smooth and geometric, while straighter letters (E, F, H, N) are firm and squared-off without decorative flourishes. The lowercase shows simple, utilitarian shapes with a two-storey g and a single-storey a, and the numerals are bold, stable, and highly legible at large sizes.
Best suited to headlines, display typography, and branding where strong presence and quick recognition are priorities. It works well for packaging, signage, and promotional layouts, and can support short paragraphs when generous size and spacing are available.
The overall tone is bold and pragmatic with a friendly edge from the rounded geometry. It reads as modern and no-nonsense, optimized for grabbing attention while staying approachable and clear.
The design appears intended as a robust, contemporary sans for high-impact communication, prioritizing clarity, solidity, and a geometric friendliness over delicate detail.
At text sizes, the dense interiors and tight openings create a strong, dark rhythm that favors short bursts of copy. In headlines, the consistent stroke weight and geometric construction produce clean blocks of emphasis and strong word shapes.