Sans Normal Opruj 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'Jam Grotesque' by JAM Type Design, 'Shilia' by Linotype, and 'Arbeit Pro' by Studio Few (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, direct, sturdy, impact, clarity, modernity, versatility, geometric, clean, crisp, open, robust.
This typeface is a heavy, clean sans with broadly geometric construction and smooth, rounded curves. Strokes are solid and even, with clear, open counters and a calm, upright stance. Terminals and joins are generally straightforward, producing a crisp silhouette and strong horizontal/vertical rhythm. Overall proportions feel generous and stable, with legible forms that keep their clarity in both uppercase and lowercase at display sizes.
It performs best in headlines, posters, packaging, and brand marks where a strong, clean voice is needed. The sturdy shapes and open counters also suit signage and UI moments like section titles, buttons, and feature callouts where quick recognition matters.
The tone is confident and contemporary, with a friendly neutrality that reads as practical rather than decorative. Its weight and openness give it an assertive presence suitable for attention-getting text while still feeling approachable and clear.
The design appears intended to deliver a modern, high-impact sans optimized for clarity and presence. Its geometric calm, even texture, and straightforward detailing suggest a focus on versatile, contemporary communication across branding and display typography.
Round characters maintain consistent curvature and spacing, while straighter forms keep a firm, engineered feel. Numerals match the letterforms in weight and simplicity, supporting cohesive mixed text in headings and short passages.