Sans Normal Oldub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype and 'Branden Rounded' by Craft Supply Co (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, kids, friendly, playful, approachable, casual, youthful, warmth, friendliness, display impact, approachability, informality, rounded, soft terminals, chunky, bubbly, compact.
This typeface is a heavy, rounded sans with low-contrast strokes and smoothly inflated curves. Corners are consistently softened and terminals tend toward blunt, slightly rounded endings, creating a cohesive, pill-like silhouette across the set. Proportions read compact and sturdy, with broad counters and generous inner space in letters like O, P, and e, supporting clarity at display sizes. The lowercase shows single-storey a and g, while the overall rhythm stays even and stable with minimal stroke modulation.
It performs best in headlines, logos, and short bursts of text where its rounded mass and soft terminals can carry personality. It is well suited to packaging, signage, posters, and youth-oriented or family-friendly brand systems, and can work for UI accents or labels where a warm, non-technical tone is desired.
The overall tone is friendly and upbeat, with a soft, approachable presence that feels informal rather than corporate. Its rounded construction and sturdy weight give it a confident, cheerful voice suited to lighthearted messaging and audience-friendly branding.
The design appears intended to deliver a bold, welcoming sans voice through rounded geometry and consistent, low-contrast strokes. Its simplified, soft-ended forms prioritize an approachable character and strong presence over a strictly neutral, utilitarian feel.
Round letters (C, G, O, Q) emphasize smooth geometry, while diagonals (K, V, W, X, Y) remain thick and steady without sharpness. Numerals are similarly rounded and robust, with a clear, simple construction that matches the letterforms.