Sans Normal Itbem 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Adero' by Eko Bimantara and 'Exofant' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, confident, playful, modern, friendly, punchy, impact, approachability, brandability, clarity, geometric, rounded, bulky, compact, high impact.
This typeface features heavy, rounded letterforms with broad proportions and a strongly geometric construction. Curves read as near-circular, with softened corners and generous, smooth terminals that keep the shapes friendly despite the mass. Counters are relatively tight and consistent across the alphabet, while joins and diagonals stay clean and sturdy, maintaining an even, solid texture in lines of text. Uppercase forms feel especially wide and stable; lowercase maintains a simple, single-storey look where applicable, keeping the overall rhythm straightforward and bold.
Best suited for display settings where strong presence is needed, such as headlines, posters, packaging, and brand marks. It performs well at larger sizes where the rounded geometry and compact counters can be appreciated, and where a bold, friendly tone supports the message.
The overall tone is assertive and upbeat, combining a contemporary, sporty feel with approachable rounded shapes. It reads as energetic and attention-grabbing, suited to branding that wants to feel strong without becoming harsh or technical. The wide stance and soft geometry give it a cheerful, extroverted voice.
The design appears intended to deliver maximum visual impact with a clean, modern silhouette, using rounded geometric forms to remain approachable. Its construction prioritizes clarity and brandability, aiming for memorable shapes and a confident, contemporary voice.
In the sample text, the dense strokes create a dark, blocky paragraph color that emphasizes headline impact over long-form comfort. Round characters like O/o and numerals such as 0/8 show consistent circular logic, while the squared-off horizontals and verticals keep the design grounded and stable.