Sans Normal Oskun 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype, 'Rationell' by PeGGO Fonts, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, assertive, clean, impact, clarity, approachability, modernity, rounded, geometric, sturdy, high-impact, open.
This typeface is a heavy, rounded sans with broad proportions and clear, geometric construction. Curves are smooth and generous, while terminals are mostly flat and clean, producing sturdy silhouettes with minimal ornamentation. Counters are open and fairly circular (notably in O, C, and G), and the overall rhythm is even, with consistent stroke mass and simple joins that keep forms crisp at large sizes. The lowercase shows a single-storey a and g, with compact, legible shapes and straightforward apertures.
It performs best where impact and clarity are needed—headlines, poster typography, brand marks, packaging, and bold signage. The sturdy shapes and open counters also support short blocks of text such as callouts, UI banners, and editorial standfirsts, especially at larger sizes.
The overall tone is confident and contemporary, pairing a friendly roundness with a strong, attention-getting weight. It feels approachable rather than technical, with an energetic, headline-forward presence that still reads clean and controlled.
The design appears intended to deliver a modern, highly legible rounded sans for bold communication, using simple geometric forms and ample interior space to maintain clarity while projecting a strong visual voice.
Spacing appears comfortably generous for a heavy sans, helping preserve counter clarity in dense words and mixed-case settings. Numerals match the letterforms in weight and width, giving them a stable, display-oriented look.