Sans Normal Itriw 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, and 'Exalted Wide' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, sporty, punchy, impact, approachability, modernity, clarity, display strength, rounded, soft corners, geometric, compact joins, high impact.
A heavy, rounded sans with generous curves and softly squared terminals. Forms are built from broad, even strokes and large counters, with circular bowls and a compact, stable stance. The lowercase shows simple, single-storey shapes (notably a and g) and a sturdy, straight-sided construction, while figures are wide and bold with clear interior spaces. Overall spacing reads open and rhythmic at display sizes, emphasizing solid silhouettes and smooth continuity through curves.
Best suited to headlines, poster typography, and branding where a warm but forceful presence is needed. It can work well for packaging, signage, and social graphics, especially in short bursts of text where the rounded geometry and heavy color can carry the message without finer typographic detail.
The tone is upbeat and approachable, combining a friendly softness with assertive, high-impact weight. It feels contemporary and energetic, leaning toward a casual, sporty voice rather than formal editorial restraint.
The likely intention is a modern, approachable display sans that prioritizes bold readability and friendly geometry. It aims to deliver maximum impact with smooth curves and simplified letterforms that stay clear at large sizes.
The design favors strong, easily recognizable outlines with minimal nuance, making it especially effective where immediate legibility and bold presence matter. Round letters like O and Q appear broadly circular, and the overall color is dense and uniform, creating a confident blocky texture in paragraphs of large text.