Sans Normal Kumos 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, 'Roanne' by Tour De Force, and 'Auxilia' by Typomancer (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, contemporary, assertive, friendly, impact, momentum, modernity, approachability, oblique, rounded, soft corners, geometric, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously radiused and terminals are clean and blunt, producing a sturdy, compact silhouette with minimal detailing. Counters stay open at display sizes, and the overall rhythm is driven by broad bowls and simplified joins, giving the alphabet a cohesive, modern feel across caps, lowercase, and figures.
Best suited to headlines, short copy, and large-scale applications where its slant and weight can project energy and impact. It can work for branding, packaging, signage, and promotional graphics that benefit from a bold, modern presence and rounded, friendly shapes.
The slanted stance and substantial weight convey speed and momentum, while the rounded forms keep the tone approachable rather than severe. It reads as confident and contemporary, with a mildly playful, athletic edge that suits attention-grabbing messaging.
The design appears intended as an energetic, forward-leaning sans for display communication, balancing strong emphasis with softened geometry for broad, contemporary appeal.
Numerals and capitals appear especially strong and stable, with round forms (like O/0/8/9) emphasizing the typeface’s circular geometry. Lowercase maintains a straightforward, utilitarian structure with consistent curvature and a clear, modern texture in running text.